CBRE Procurement Solutions
Digital Playbook
January 2023
Confidential & Proprietary | © 2023 CBRE, Inc.
CBRE proudly presents Procurement Solutions Digital Playbooks – a revolutionary, next generation content delivery platform for Category Management and Strategic Sourcing.
Main Entry
Testimonials
The new digital playbooks are probably the strongest tool we have to support our teams delivering world class procurement results. From the scalability we need in a global operations, to engagement and processes the playbooks allow our teams to create strategies and deliver optimization with a much better understanding and accountability of the categories but still maintaining the agility our clients need.” Maria Loesch - Procurement Director. - Global Delivery
“The Digital Procurement Playbooks are a game changer! We are now able to take the key knowledge and expertise from our Category Managers and put it in a tangible format where our teams can ascertain this data very quickly and that alone will prove to be a valuable tool for our Procurement Teams!” Elaine Carter - Director, Managing • GWS EA FM Platform Sourcing Solutions
"These playbooks are brilliant; they are such a massive development that’s been done. It’s going to make everyone’s lives so much easier” Sarah Tenant: Sourcing Manager • GWS EA FM Client
“I think it’s a fantastic tool, we’re all really excited about what this can do for our business and how it can become a differentiator for us. I think it’s really important that people become familiar with it” Matt Kinnard - Director, Managing • GWS EA FM Platform Sourcing Solutions
”The agile approach to keep this moving and growing and improving is great, it’s terrific to see.” Joanne Lupatkin - Head of Procurement (AMS) Property Management
“Looking forward to looking at the Digital Playbook, I think it’s a game changer for all of us!” Lisa Wojtak - Supplier Relationship Management (EMEA)
"ESG in Procurement can only work if it’s fully integrated into the way we source, contract and manage suppliers. Having CBRE’s Digital Playbooks of all the best practices in one user friendly location is a significant step in helping us achieve this.” Mat Langley - Global Procurement Head, ESG
Analytics
The new playbooks in the first quarter of their release, saw a traction of 1596 visitors who spent 5014 sessions spanning over 1214 assets. Accessed in 35 countries across all lines of client business. With this accomplishment, the goal now is to publish playbooks for every major spending category by 2024.
Supporting Documents
Challenge
In 2021, we realized our existing playbooks were not in-touch with relevant market factors and resource content was hard to locate across different platforms.
In 2022, CBRE procurement developed Category Excellence Digital Playbooks to deliver information globally - designed to be digitally accessible, provide relevant content, branding alignment, governance, security, effective training, and meaningful procurement tools.
The digital format enables procurement associates to make informed decisions, the ability to answer the question “why did I get this price or solution ?”, differentiating themselves within the integrated facility management industry, as well as fulfilling the promise of delivering exceptional client outcomes.
Approach
The CBRE Procurement Solutions Digital Playbooks set the stage on a global platform with a single-access point to all category management knowledge, content, ESG programming, CBRE Consultancy, supplier relations, supplier performance and other primary procurement workstreams. CBRE chose to partner with Paperflite to build a world – class knowledge content delivery platform. With this platform, users are able to access the latest relevant category resources, news and market intelligence, providing CBRE’s internal and external clients globally with world-class solutions, category excellence and best practices. CBRE has designed the Digital Playbooks to meet the growing demands for seamless administration of procurement activity and supporting sales and marketing professionals across all lines of business.
Design Driven by Program Mandates:
• Digital: Deliver topical knowledge content in a manner that is unavailable through the lineal effects of a PowerPoint deck or manuscript document
• Accessibility: Fully formatted and available on any mobile device
• Category Excellence: Digital Playbooks covering over forty categories by end of year 2024
• Global Coverage: Digital Playbooks and preferred supplier program establishes global coverage in twenty-one countries and sixty-four metropolitan statistical areas, representing over 90% of all CBRE IFM activity, that aligns identified supplier partners, master supplier agreements, pricing or rate cards and accessibility to the CBRE technology stack
• Ease: Designed to be as simple to navigate as your personal, on-line banking application
• Principle (or most commonly used content) Tools: Available with one or two clicks
• Relevance: Notable “last published” dates
• Metrics: Managing website metrics (clicks, dwell time, pages opened, etc.) as a guide to ensure business relevance, penetration, and priority
• Usability: All content downloadable
• Training and Socialization: Three levels of training videos available in six languages
• Security: Content CBRE watermarked
• Global: Digital sites translated into 125 languages
• Functional: Development and accessibility to Benchmarking, Supplier Selection and Category Calculator tools
• Excellence: Feedback portal and content governance
• Collaborative: Aligned with all lines of business and primary workstreams
Using these Digital Playbooks and with just a few clicks, CBRE employees are able to quickly design sustainable, world-class solutions efficiently. All playbook content includes preferred suppliers, supplier contracts, pricing, standard SOWs, best practices, savings drivers, cost benchmarks, innovations, sustainable solutions, and diverse supplier options.
By using CBRE’s market-leading database, procurement or sales team members are able to run pricing exercises with interactive tools, including category calculators. CBRE’s benchmarking tool allows you to compare cost per square foot and select suppliers based upon their location or specific city. In addition, the playbooks include diverse suppliers available globally, and sustainability practices for each category, reinforcing our commitment to ESG and diversity.
The CBRE Global Digital Playbooks offer procurement professionals a single reference point that enables world-class and leading decisions without the need to search for the “right” information source. Anyone can choose a playbook from the digital shelf and implement a “best-fit, best-value” solution aligned with relevant site-specific adjustments.
The design, implementation and digital accessibility of the Category Playbooks maintains and enhances CBRE’s distinct procurement advantage over its competition.